Borak AcademyBorak AcademyModern marketing, certified.
STRATEGIST CERTIFICATION

Strategist

Design campaigns that convert

For marketers who need to plan, design, and run multi-channel campaigns. Covers segmentation, A/B testing, attribution, lifecycle marketing, and channel orchestration (email + SMS + WhatsApp + push).

8 hours
Duration
75 min
Exam
75%
Pass mark
3
Attempts
Prerequisite:Practitioner
BorakDesk Certified Strategist — Borak Academy
$29
+ $9/yr renewal
One-time fee. Lifetime access.
This certification includes
✓8 hours of self-paced content
✓Inline knowledge-check quizzes
✓75-min final exam
✓CEO-signed PDF certificate
✓Public verification page
✓Lifetime access — no expiry
AboutObjectivesTopicsCurriculumInstructorCertificateFAQ
About this certification

Built for marketers who want to operate at platform level.

For marketers who need to plan, design, and run multi-channel campaigns. Covers segmentation, A/B testing, attribution, lifecycle marketing, and channel orchestration (email + SMS + WhatsApp + push).

Whether you're a hands-on operator, a marketing leader making system decisions, or a consultant working across multiple clients — this certification gives you the shared language and verified skill the rest of the industry expects.

Course details
LevelStrategist
SubjectMarketing automation
LanguageEnglish
Duration8 hours
Price$29
PrerequisitePractitioner
Attempts3
Pass mark75%
Learning objectives

You'll walk away able to:

1
Design multi-channel campaigns across email, SMS, WhatsApp, and push
2
Run A/B tests with statistically meaningful sample sizes
3
Build attribution models that survive long sales cycles
4
Apply lifecycle marketing to your specific business model
5
Use AI generators to scale content without losing brand voice
6
Lead a cross-functional campaign launch end-to-end
Topics covered

Skills you'll gain

Email automationSegmentationDeliverabilityA/B testingLifecycle flowsAudience scoringChannel orchestrationAttributionAI content generationCampaign launchSMS / WhatsApp / Push
Curriculum

Curriculum being finalized

8 total hours of self-paced content.

The curriculum for this certification is in development. Enroll once it goes live to unlock all lessons.
Your instructor

Taught by the team that built the platform.

BD
BorakDesk Engineering & Product
Marketing systems built and shipped by the team you're learning from

This certification is authored by the BorakDesk engineering and product team — the same people designing the multi-region pipelines, AI agents, deliverability infrastructure, and CRM that power the platform. The curriculum reflects the real architectural decisions we make on the production system, not theoretical "best practices."

📚 16 certifications authored🛠️ Production marketing platform🌐 Multi-region infrastructure
Your certificate

A credential people actually verify.

Every BorakDesk Academy certificate is signed by the CEO and stamped with a unique ID. Anyone can check the certificate's authenticity at academy.borakdesk.com/verify, so it carries weight on LinkedIn, in interviews, and on agency rate cards.

  • ✓CEO-signed PDF, ready to print or share
  • ✓Unique verification ID stamped on the certificate
  • ✓Public verification page anyone can check
  • ✓LinkedIn-ready "Add to profile" link
CEO SIGNED
BORAKDESK ACADEMY · STRATEGIST
Certified Strategist
Awarded to Your Name
Humayun K.
CEO, BorakDesk
ID: BDA-STR-•••••
verify at academy.borakdesk.com
Common questions

Frequently asked

Do I need to be a BorakDesk customer to take this certification?
No. The Academy is open to anyone — students, agency staff, in-house marketers, consultants. You don't need a paid platform subscription. The free Practitioner certification is available to everyone, anywhere, forever.
How is this different from HubSpot Academy or LinkedIn Learning?
BorakDesk certifications are taught by the engineering team that builds a production marketing platform — so you get system-level thinking (deliverability, multi-region routing, identity resolution) you simply don't find in tool-vendor courses. The 13 vertical specializations also have no equivalent elsewhere.
What does CEO-signed mean?
Every certificate ships as a PDF physically signed by the BorakDesk CEO and stamped with a unique verification ID. Anyone — your employer, a prospect, a recruiter — can look up the ID at our public registry to confirm the credential is real.
Can I get this certification reimbursed by my employer?
Yes — almost all employers reimburse marketing certifications. The Strategist and Architect tiers ($29 and $49) are well under the typical no-questions-asked threshold. We provide an invoice upon enrollment.
Do I need to pay every year to keep my certificate?
The Practitioner is free forever — no renewal. Strategist, Architect, and Specialist credentials have small annual renewal fees ($9–$19) to keep your certificate "current" — but the credential never expires; it just stops showing as "Active" without renewal.

Ready to get certified?

One-time fee. Lifetime access. Real verification.