3 core tiers + 13 vertical specializations. 16 ways to credentialize your marketing skill.
The free entry-level certification covering email, contacts, segments, basic flows, and how to think about marketing as a system. Anyone in the world can take this — no platform subscription required.
For marketers who need to plan, design, and run multi-channel campaigns. Covers segmentation, A/B testing, attribution, lifecycle marketing, and channel orchestration (email + SMS + WhatsApp + push).
The advanced certification for marketing leaders. Covers data architecture, MRI scoring, smart channel orchestration, deliverability infrastructure, governance, multi-region compliance, and platform-level system design. Includes a capstone project.
Each Specialist certification requires the Practitioner credential as a prerequisite. Earn one, two, or all thirteen — or grab the Full Academy Bundle on the pricing page.